Top 5 Social Apps in Russia Q2 2022: Unified Platform Performance

In Q2 2022, the top 5 social apps in Russia—TikTok, VK: music, video, messenger, Likee - Short Video Community, Instagram, and zenly - your world—experienced notable trends in downloads, revenue, and active users. Below, we outline their performance, with data sourced from Sensor Tower.

TikTok saw a significant decline in weekly revenue, starting at around $38.5K in late March and dropping to approximately $10.3K by the end of June. Weekly downloads remained relatively stable, ranging from 296K to 455K, while weekly active users experienced a slight decrease, from 42.8M to 40.7M over the quarter.

VK: music, video, messenger had fluctuating weekly revenue, peaking at about $692K in early April and closing the quarter at $633K. Weekly downloads dropped from 311K in late March to 208K by the end of June. The app maintained a high number of weekly active users, with a slight increase from 80.6M to 81.3M.

Likee - Short Video Community experienced consistent weekly revenue, hovering around $1K to $2.2K throughout the quarter. Weekly downloads ranged from 113K to 185K, while weekly active users showed an upward trend, rising from 3.7M to 4.7M.

Instagram had minimal weekly revenue, with values mostly below $100. Weekly downloads varied between 136K and 241K, and weekly active users saw a gradual decline from 26.5M to 22.8M.

zenly - your world did not generate revenue but had stable weekly downloads, ranging from 139K to 207K. Weekly active users increased from 4.7M to 5.2M over the quarter.

For more detailed insights, visit Sensor Tower.